Going on vacation to the filming locations of our favourite series, escaping for a weekend to a renovated farmhouse in the countryside, or opting for well-being stays off the beaten track: here are the main travel trends identified by several players in the tourism sector. Want to know what your getaways in 2023 will look like? Here is a preview.
1. Digital nomadism
After a peak during the health crisis, digital nomadism should keep growing, driven by the development of remote work.
Many countries encourage the arrival of these workers through visa programmes and tax benefits, notably Georgia, Croatia, Iceland and Germany. Specialised platforms have sprung up to connect remote workers around the world.
2. Getting closer to nature
As the world becomes ever more connected through the internet and social networks, the desire to get back to basics continues. Disconnecting from screens and everyday life to reconnect with nature is what more and more travellers are looking for.
This shows in the accommodation travellers book, with more searches for ranches, farmhouses and renovated barns, according to a study for Expedia, Abritel and Hotels.com. In France, searches for rural destinations less than 250 km from Paris rose by more than 60% between September 2021 and August 2022.
3. Respect for the environment
With the ecological awareness that grew during the Covid crisis, sustainable travel keeps developing. Eco-friendly labels and trips are becoming more accessible and more respectful of nature, and this is now an important criterion when travellers book accommodation.
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4. The rise of bleisure
Business trips, strongly affected in recent years by the difficulty of organising events, are struggling to regain their importance. Their social and entertaining side has become the priority: employers want to strengthen team bonds by combining leisure outings with business moments and longer stays.
5. Saving money
As inflation rises, holiday budgets suffer. Faced with financial uncertainty, travellers reduce their holiday spending, which is already very visible in winter sports. They favour special offers and discount codes, and plan their budget well ahead.
With destinations around the world open to visitors again, 2023 promises to be rich in travel and discovery. These trends will shape how tourism professionals work, and they shape how we design our trips too. If you are thinking of visiting Morocco, contact us and we will build a trip around what matters to you.